Brand identity system
Deliverable: A complete identity for a small business — logo, palette, typography and usage guide — with the reasoning behind each decision written up alongside the artwork.
Course
Graphic Design
Design principles first and software second, because employers hire for typography and layout judgement — the tools are learnable in weeks and the judgement is not.
- Duration: 4 months
- Classroom · Online live
- Level: beginner to advanced
What you will be able to do
- Apply typographic hierarchy, pairing and spacing deliberately rather than by taste
- Build colour palettes that hold up in print and on screen, and meet contrast requirements
- Compose layouts using grids, alignment and deliberate white space
- Produce print-ready artwork with correct bleed, colour mode and resolution
- Design a basic brand identity with a usage guide someone else can follow
- Prepare correctly sized assets for Indian social and advertising formats
- Present and defend a design decision to a client who disagrees
Who this course is for
- Graduates and students from any stream
- Small business owners producing their own marketing material
- Marketing and social media staff who currently outsource every visual
- No drawing ability or prior software experience required
Syllabus
8 modules · 4 months
Module 1. Design principles
- Hierarchy, and directing the eye deliberately
- Alignment, proximity and the Gestalt behaviour behind them
- Balance, contrast and visual weight
- White space as a decision rather than leftover room
- Critique — describing why something works without saying "it looks nice"
Module 2. Typography
- Anatomy, classification and what typefaces signal
- Pairing typefaces without fighting them
- Scale, leading, tracking and measure
- Typesetting Devanagari alongside Latin
- Common typographic mistakes and how to see them
Module 3. Colour
- Colour theory and building a working palette
- RGB, CMYK and why print output surprises people
- Contrast, accessibility and legibility
- Colour psychology, and being sceptical about it
Module 4. Raster work in Photoshop
- Resolution, canvas size and non-destructive editing
- Layers, masks and adjustment layers
- Selection, retouching and compositing
- Export settings for web and print
Module 5. Vector work in Illustrator
- Paths, anchor points and the pen tool
- Shape building and pathfinder operations
- Logo construction and scalability
- Type on a path and converting to outlines
- Preparing vector files for print and for a client
Module 6. Layout in InDesign
- Master pages, grids and baseline alignment
- Multi-page documents and flow
- Brochures, catalogues and menus
- Preflight, packaging and print handover
Module 7. Brand identity
- Researching a brief before designing
- Logo, palette, typography and usage rules
- Building a simple brand guide
- Applying an identity consistently across formats
Module 8. Working commercially
- Indian social and advertising format sizes
- Canva for fast turnaround and template systems
- Working with a client brief and revision rounds
- Presenting work and handling disagreement
- Portfolio assembly and case study writing
Tools and technologies you will use
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign
- Canva
- Figma (basics for digital handoff)
- Colour and contrast checkers
Projects you will build
Print-ready collateral
Deliverable: A multi-page brochure or menu prepared to print specification with correct bleed, CMYK conversion and preflight check, packaged as a printer would receive it.
Social media campaign set
Deliverable: A coherent set of assets across the standard Indian social formats, demonstrating consistent identity while adapting layout to each aspect ratio.
Client brief and revision
Deliverable: A design produced from a written brief, presented with a rationale, then revised in response to structured feedback with a note on which changes you accepted and which you argued against.
Where this course can take you
- Graphic Designer
- Visual Designer
- Social Media Designer
- Brand Designer
- DTP Operator
Duration, modes and fees
- Duration
- 4 months
- Delivery modes
- Classroom · Online live
- Fees
- Share your details for the current fee
- Fees vary by batch and delivery mode. Share your details and an advisor will confirm the current fee.
Placement assistance
Every student gets placement assistance — that is what 100% placement assistance means. It is support for all, not a job for all. We do not promise a specific salary, a specific number of interviews, or placement at any named company, and you should be wary of anyone who does.
What is included
- A place in the monthly placement drive, held every third Saturday
- The readiness programme every second Saturday — mock interviews and preparation
- CV review against the specific roles you are targeting
- Portfolio review, so your project work is presented the way a reviewer will read it
- Access to the vacancy pool employers send directly to the Samyak network
- Guidance on which roles realistically fit your background and which do not
- A place in the next drive, with coaching, if you are not selected in this one
What is not included
- Any guarantee of a job, an interview, or a particular salary
- Placement at a named or partner company
- Applying to jobs on your behalf
- Support before you have completed the course and its project work
- Visa, relocation or overseas placement assistance
Principles before software
You can learn Photoshop’s interface in a fortnight. Plenty of courses spend four months on exactly that and produce people who can operate the tools and cannot tell you why a layout is not working.
Employers and clients hire for the second thing. So the first three modules here are hierarchy, typography and colour, taught with critique rather than demonstration — describing why something works, in specific terms, without falling back on “it looks nice”.
That vocabulary is what lets you improve a design deliberately instead of moving things until it feels better, and it is what makes a client conversation productive.
Print is taught properly
A large share of design work in Delhi is still print — brochures, menus, cards, signage — and it is where beginners most often lose money.
An RGB file sent to a printer comes back with the wrong colours. Missing bleed produces a white edge. A 72 dpi image looks fine on screen and blurred on paper. A logo built in Photoshop cannot be scaled for a hoarding.
Each of those is preventable and each is a real cost someone bears. The InDesign and Illustrator modules cover preflight, packaging and colour conversion because a designer who hands over clean files gets called back.
Devanagari alongside Latin
Most typography teaching assumes Latin script only, which leaves designers guessing when a client wants Hindi alongside English.
Setting the two together well — matching visual weight, handling different line height needs, choosing typefaces that work as a pair — is a practical requirement in this market and a genuine differentiator, because relatively few designers do it thoughtfully.
On AI image generation, honestly
Generating a plausible image is now fast and cheap, and that has genuinely reduced the value of production alone.
What it has not touched is judgement about what a brand needs, making information readable, preparing files that print correctly, and arguing for a decision when a client wants something that will not work. The final module is about exactly that last part, because it is the one most courses skip and the one that determines whether clients come back.
Questions
Graphic Design — frequently asked questions
Do I need to be able to draw to become a graphic designer?
No. Commercial graphic design is typography, layout, colour and judgement about what to remove. Illustration is a related but separate discipline that some designers add later. Learners with no drawing ability complete this course and work professionally every batch.
Is graphic design still viable when AI can generate images?
The generic asset-production part has become cheap, and that will continue. What has not changed is knowing what a brand needs, making a layout readable, preparing files that print correctly, and defending a decision to a client. Those are the parts this course weights, and they remain scarce.
Should I learn Canva or Adobe tools?
Both, for different reasons. Canva is fast, widely used by small Indian businesses, and genuinely useful for quick turnaround. Adobe tools are what agencies and print work require, and Illustrator in particular is not substitutable when a logo must scale. We teach principles first so that either tool is a means rather than the skill itself.
What is the difference between graphic design and UI UX design?
Graphic design is largely about communication through visual material — identity, print, campaigns. UI UX design is about how a product works, involving research, flows and interaction as well as visuals. They share typography and layout fundamentals, so moving between them is possible, but the day-to-day work is quite different.
Enquire about Graphic Design
Three details is all we need. A course advisor will call you back.
Related courses
- UI UX Design
Design taught as decision-making you can justify, not decoration — ending with three case studies that show your reasoning, which is what design hiring actually assesses.
- Digital Marketing
SEO, paid advertising, content, email and analytics taught around measurement, with real campaigns on real budgets and an emphasis on attributing results honestly.
Next step
Talk to a course advisor
Tell us what you want to learn and we will help you pick the right course, batch and mode.