SEO audit and content plan
Deliverable: A full audit of a real website with prioritised technical and content findings, plus a keyword map assigning one primary query per page with no overlaps.
Course
Digital Marketing
SEO, paid advertising, content, email and analytics taught around measurement, with real campaigns on real budgets and an emphasis on attributing results honestly.
- Duration: 4 months
- Classroom · Online live
- Level: beginner to advanced
What you will be able to do
- Perform keyword research and map queries to pages without cannibalising your own site
- Diagnose common technical SEO problems and explain their commercial impact
- Plan, launch and optimise search and social campaigns against a defined objective
- Set up analytics and conversion tracking that measures what you actually care about
- Read a campaign report and distinguish a real effect from noise
- Write a marketing brief and a performance report a client or manager can act on
Who this course is for
- Graduates from any stream, including non-technical backgrounds
- Business owners marketing their own products
- Sales, content and communications professionals moving into digital roles
- No technical background required
Syllabus
7 modules · 4 months
Module 1. Strategy and measurement first
- Defining an objective that can actually be measured
- Audience, positioning and message
- The customer journey and where each channel fits
- Setting up analytics and conversion tracking before spending anything
- Attribution models and their limits
Module 2. Search engine optimisation
- How search engines crawl, index and rank
- Keyword research and search intent
- Mapping keywords to pages and avoiding cannibalisation
- On-page optimisation — titles, structure, internal linking
- Technical SEO — speed, mobile, indexation, structured data
- Link earning, and why link buying is a liability
- Local SEO and Google Business Profile
Module 3. Content marketing
- Content that serves a query rather than filling a calendar
- Formats, briefs and editorial standards
- Using AI assistance without publishing generic output
- Distribution and repurposing
- Measuring content performance beyond pageviews
Module 4. Paid search
- Google Ads account structure
- Keyword match types and negative keywords
- Ad copy, extensions and quality score
- Landing page relevance and conversion rate
- Bidding strategies and budget control
- Reading the search terms report and acting on it
Module 5. Paid social
- Meta Ads Manager structure and objectives
- Audience targeting, lookalikes and retargeting
- Creative testing methodology
- Reading frequency, fatigue and diminishing returns
Module 6. Email and retention
- List building and consent under Indian practice
- Segmentation and lifecycle campaigns
- Deliverability and sender reputation
- Testing subject lines and measuring properly
Module 7. Analytics and reporting
- GA4 events, conversions and reports
- Google Tag Manager basics
- Building a dashboard that answers a stakeholder's question
- Distinguishing correlation from campaign effect
- Presenting results including what did not work
Tools and technologies you will use
- Google Search Console
- Google Analytics 4
- Google Ads
- Meta Ads Manager
- Google Keyword Planner
- Screaming Frog (free tier)
- Google Tag Manager
- An email marketing platform
Projects you will build
Live paid search campaign
Deliverable: A Google Ads campaign run on a small real budget, with documented structure, negative keyword management, and a post-campaign report separating what you changed from what changed anyway.
Paid social creative test
Deliverable: A structured creative test on Meta with a stated hypothesis, sufficient runtime, and an honest conclusion about whether the difference observed was meaningful.
Analytics implementation and dashboard
Deliverable: GA4 and Tag Manager configured on a real site with conversion tracking, plus a reporting dashboard built to answer three specific stakeholder questions.
Where this course can take you
- Digital Marketing Executive
- SEO Executive
- Performance Marketing Executive
- Social Media Manager
- Marketing Analyst
Duration, modes and fees
- Duration
- 4 months
- Delivery modes
- Classroom · Online live
- Fees
- Share your details for the current fee
- Fees vary by batch and delivery mode. Share your details and an advisor will confirm the current fee.
Placement assistance
Every student gets placement assistance — that is what 100% placement assistance means. It is support for all, not a job for all. We do not promise a specific salary, a specific number of interviews, or placement at any named company, and you should be wary of anyone who does.
What is included
- A place in the monthly placement drive, held every third Saturday
- The readiness programme every second Saturday — mock interviews and preparation
- CV review against the specific roles you are targeting
- Portfolio review, so your project work is presented the way a reviewer will read it
- Access to the vacancy pool employers send directly to the Samyak network
- Guidance on which roles realistically fit your background and which do not
- A place in the next drive, with coaching, if you are not selected in this one
What is not included
- Any guarantee of a job, an interview, or a particular salary
- Placement at a named or partner company
- Applying to jobs on your behalf
- Support before you have completed the course and its project work
- Visa, relocation or overseas placement assistance
Measurement before spending
Most digital marketing courses teach channels first — here is SEO, here is Google Ads, here is Meta — and analytics somewhere near the end, if at all.
That ordering produces marketers who can launch a campaign and cannot tell you whether it worked. So this course inverts it. The first module is objectives, tracking and attribution, before a rupee is spent. Every campaign you run afterwards has measurement in place from the start, which is the only condition under which you learn anything from the result.
Real budgets, small amounts
You will run live campaigns with small real budgets.
This matters more than it sounds. A simulated campaign never disapproves your ad, never spends your daily budget in two hours on an irrelevant search term, and never forces you to decide whether to stop something you argued for. Those experiences are the course.
On AI-generated content
We teach using AI assistants, and we teach why publishing their unedited output is a poor strategy.
Generic content is now abundant and close to free, which means it is worth close to nothing in a search results page. What earns rankings and links is something the model could not have produced: original data, genuine experience, a specific point of view. The content module is built around that distinction rather than around production volume.
Questions
Digital Marketing — frequently asked questions
Is digital marketing still a good career with AI writing content?
The content-production part has become cheaper and more commoditised, which is exactly why the strategic and analytical parts are now worth more. Deciding what to measure, structuring a campaign, diagnosing why conversions dropped and judging whether a result is real are the durable skills, and this course weights them accordingly.
Do I need to know coding for digital marketing?
No. Some technical literacy helps with technical SEO and tag management, and we cover what you need — how crawling works, what a redirect does, how a tag fires. You will not be writing applications. Comfort with spreadsheets and data matters considerably more than programming.
Will I run campaigns with real money during the course?
Yes, on small budgets. This is the part most courses skip, and it is where the learning is. Managing a live campaign teaches things simulated exercises cannot — sudden cost changes, disapproved ads, and the discipline of stopping something that is not working rather than defending it.
Which is better to specialise in, SEO or paid ads?
They suit different temperaments. SEO is slower, compounding and rewards patience; paid ads are faster, more measurable and more volatile. This course covers both properly so you can choose from experience rather than a description. Most working professionals end up with a primary strength and working literacy in the other.
Enquire about Digital Marketing
Three details is all we need. A course advisor will call you back.
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Next step
Talk to a course advisor
Tell us what you want to learn and we will help you pick the right course, batch and mode.