Complete listing set
Deliverable: Five products fully listed with compliant photography, keyword-researched titles and bullets written to answer a buyer's actual objections, on a live seller account.
Course
E-Commerce and Online Selling
Running an online business end to end — marketplace and own-store selling, cataloguing, pricing, GST and ads — anchored on the unit economics most sellers work out too late.
- Duration: 3 months
- Classroom · Online live
- Level: beginner to advanced
What you will be able to do
- Register and configure a seller account on the major Indian marketplaces
- Write and photograph listings that convert rather than just exist
- Calculate true unit economics after fees, shipping, returns and GST
- Price competitively without selling at a loss you have not noticed
- Set up an own-brand store and take payments
- Run marketplace advertising and read whether it actually paid
Who this course is for
- Small business owners and traders moving online
- Job seekers targeting e-commerce operations and cataloguing roles
- Graduates in any stream
- Basic computer and Excel comfort is expected
Syllabus
6 modules · 3 months
Module 1. The Indian e-commerce landscape
- Marketplace versus own store, and the real trade-off
- Which platform suits which category
- Fulfilment models and who holds the stock
- Sourcing, and margin at the point you buy
Module 2. Getting listed
- Seller registration and required documentation
- Catalogue structure, categories and browse nodes
- Titles, bullets and descriptions that answer a buyer's question
- Product photography that meets platform specification
Module 3. Unit economics
- Referral fee, closing fee, shipping and storage
- Return rate by category and its true cost
- GST on sales, on fees and the input credit position
- Building a contribution margin sheet per SKU
Module 4. Pricing and competition
- Competitive pricing and the buy box
- Discounts, coupons and their effect on margin
- Bundling and why it changes the maths
- Deciding when a product is not worth selling
Module 5. Own-brand store
- Setting up a store on Shopify or WooCommerce
- Payment gateway, shipping rates and policy pages
- Basic conversion improvements that actually move a number
- Building an email list you own
Module 6. Advertising and operations
- Sponsored product campaigns and match types
- ACoS, and the ACoS that means you are losing money
- Order processing, packing standards and dispatch timelines
- Returns, claims and account health metrics
Tools and technologies you will use
- Amazon Seller Central
- Flipkart Seller Hub
- Shopify or WooCommerce
- Microsoft Excel
- Marketplace advertising consoles
- GST portal
Projects you will build
Unit economics workbook
Deliverable: An Excel model computing contribution margin per SKU after every fee, shipping, expected returns and GST, with a break-even price highlighted for each product.
Own-brand storefront
Deliverable: A working store with payment gateway configured, shipping rules set, policy pages published and at least five products listed, reachable at a live URL.
Advertising campaign with a verdict
Deliverable: A sponsored product campaign run over at least two weeks, reported with spend, sales and ACoS, and a written recommendation to continue, change or stop, with reasoning.
Where this course can take you
- E-Commerce Executive
- Cataloguing Specialist
- Online Seller
- Marketplace Operations Executive
- Digital Marketing Executive
Duration, modes and fees
- Duration
- 3 months
- Delivery modes
- Classroom · Online live
- Fees
- Share your details for the current fee
- Fees vary by batch and delivery mode. Marketplace registration, advertising spend and any store subscription are paid by you directly to those platforms.
Placement assistance
Every student gets placement assistance — that is what 100% placement assistance means. It is support for all, not a job for all. We do not promise a specific salary, a specific number of interviews, or placement at any named company, and you should be wary of anyone who does.
What is included
- A place in the monthly placement drive, held every third Saturday
- The readiness programme every second Saturday — mock interviews and preparation
- CV review against the specific roles you are targeting
- Portfolio review, so your project work is presented the way a reviewer will read it
- Access to the vacancy pool employers send directly to the Samyak network
- Guidance on which roles realistically fit your background and which do not
- A place in the next drive, with coaching, if you are not selected in this one
What is not included
- Any guarantee of a job, an interview, or a particular salary
- Placement at a named or partner company
- Applying to jobs on your behalf
- Support before you have completed the course and its project work
- Visa, relocation or overseas placement assistance
The maths comes before the ambition
Almost everybody arrives excited about a product and unclear on whether selling it makes money.
Referral fee, closing fee, shipping, storage, the return that arrives damaged, GST on the sale and GST on the platform’s own fees — by the time all of that has come out, a healthy-looking margin is often nothing at all. Several students each batch discover in the third module that their intended product cannot be sold profitably at the price the market expects.
That is a difficult session and it is the most valuable one in the course.
Marketplace and own store are different businesses
A marketplace brings traffic and takes a cut, a set of rules and your customer relationship. Your own store keeps the margin and the customer, and gives you the entire problem of getting anybody to visit.
Most successful small sellers end up doing both, for different reasons. The course builds both so the choice is made from experience rather than from whichever one somebody sold you on.
Advertising with a verdict
Running a campaign is easy. Deciding whether it worked is the skill.
The last project requires a written recommendation — continue, change or stop — with the reasoning shown. ACoS below your contribution margin is a business; ACoS above it is a hobby you are funding, and a surprising number of sellers cannot tell you which one they are running.
What we do not promise
There is a large industry around this subject promising passive income and quick scale.
Selling online is a real business with thin margins, genuine operational work and a meaningful failure rate. This course is built to make you competent at it and honest with yourself about the numbers. That is a better foundation than enthusiasm, and it is what the unit economics workbook exists to enforce.
Questions
E-Commerce and Online Selling — frequently asked questions
Do I need my own products to take this course?
No. The listing and advertising work can be done on a test catalogue, and many students take the course before deciding what to sell. If you do have a product, bring it — the unit economics workbook becomes immediately useful and several students discover in that module that their intended product cannot be sold profitably.
Is selling on Amazon and Flipkart still profitable?
In some categories, for some sellers, with the right sourcing. The honest answer is that fees, returns and competition make it far harder than the marketing suggests, and plenty of sellers work at a loss without realising it. That is exactly why the unit economics module comes third and not last.
How is this different from the Digital Marketing course?
Digital Marketing covers SEO, paid advertising and analytics across any business. This is specifically about selling products online — cataloguing, marketplace mechanics, fulfilment, returns and margin. There is overlap in the advertising module. If you want to run campaigns for clients, take Digital Marketing; if you want to sell products, take this.
Do I need GST registration to sell online?
For marketplace selling in most categories, yes, and the course covers the requirement and the input credit position on marketplace fees. It is not a substitute for advice from your accountant on your own situation, and the GST module says so — it teaches the structure so you can have a useful conversation rather than a confused one.
Enquire about E-Commerce and Online Selling
Three details is all we need. A course advisor will call you back.
Related courses
- Digital Marketing
SEO, paid advertising, content, email and analytics taught around measurement, with real campaigns on real budgets and an emphasis on attributing results honestly.
- GST Practitioner
GST taught as reconciliation work rather than as rules to memorise, because the job is finding why your books and the portal disagree — and that is where mistakes cost money.
- Graphic Design
Design principles first and software second, because employers hire for typography and layout judgement — the tools are learnable in weeks and the judgement is not.
- Advanced Excel
The Excel that offices actually run on — lookup logic, PivotTables, Power Query pipelines, dashboards and enough VBA to automate the work you repeat every month.
Next step
Talk to a course advisor
Tell us what you want to learn and we will help you pick the right course, batch and mode.